Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Vale...
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| Autor principal: | |
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| Format: | Electrònic Capítol de llibre |
| Idioma: | anglès |
| Publicat: |
Florence
Firenze University Press
2022
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| Col·lecció: | Datini Studies in Economic History
2 |
| Matèries: | |
| Accés en línia: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| Sumari: | This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a case study, a dynamic city that experienced a remarkable economic development during this century. Undoubtedly, fashion stimulated economic growth not only in the more developed regions of north-western Europe, but this process was also present in the Mediterranean context, developing an important sector of petty bourgeoisie mercantile and a change in the consumption patterns of most of its population. |
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| Descripció física: | 1 electronic resource (19 p.) |
| ISBN: | 978-88-5518-565-3.13 9788855185653 |
| Accés: | Open Access |