Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia

This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Vale...

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Bibliographic Details
Main Author: Muñoz Navarro, Daniel (auth)
Format: Electronic Book Chapter
Language:English
Published: Florence Firenze University Press 2022
Series:Datini Studies in Economic History 2
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Online Access:OAPEN Library: download the publication
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