Empire of Direct Mail How Conservative Marketing Persuaded Voters and Transformed the Grassroots
The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but u...
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| Format: | Electronic Book Chapter |
| Language: | English |
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University Press of Kansas
2022
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| Online Access: | OAPEN Library: download the publication OAPEN Library: download the publication OAPEN Library: description of the publication |
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