Esports and the Media Challenges and Expectations in a Multi-Screen Society

• Tác giả khác: Torres-Toukoumidis, Angel (Biên tập viên)
• Định dạng: Điện tử Chương của sách
• Ngôn ngữ: Tiếng Anh
• Được phát hành: Taylor & Francis 2022
• Loạt: Routledge Focus on Digital Media and Culture
• Những chủ đề: Computer games / online games: strategy guides; Communication studies; communication;Esports;e-sports;gamers;gaming;livestreaming;live-streaming;marketing;online games;social media;transmedia;twitch streaming;video games;YouTube
• Truy cập trực tuyến: OAPEN Library: download the publication; OAPEN Library: description of the publication

Tóm tắt

This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world. Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports? Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

Mô tả vật lý

1 electronic resource (135 p.)

số ISBN

9781003273691
9781032222653
9781032226781
9781000652864

Truy cập

Open Access