Geschichtspolitik als Unternehmenskommunikation Krupp im 20. Jahrhundert
There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what e...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic Book Chapter |
| Published: |
Berlin/Boston
De Gruyter
2023
|
| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image. |
|---|---|
| Physical Description: | 1 electronic resource (378 p.) |
| ISBN: | 9783111207193 9783111205588 9783111207735 |
| Access: | Open Access |