The Virtues of Green Marketing A Constructive Take on Corporate Rhetoric
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
Tallennettuna:
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| Muut tekijät: | |
| Aineistotyyppi: | Elektroninen Kirjan osa |
| Kieli: | englanti |
| Julkaistu: |
Cham
Springer Nature
2023
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| Sarja: | Rhetoric, Politics and Society
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| Aiheet: | |
| Linkit: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tagit: |
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Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
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A1234.567 |
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| Nide 1 | Saatavissa |