Gofman, A., & Moskowitz, H. R. (2012). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers.
Chicago Style (17. basım) AtıfGofman, Alex, ve Howard R. Moskowitz. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
MLA (9th ed.) AtıfGofman, Alex, ve Howard R. Moskowitz. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
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