Gofman, A., & Moskowitz, H. R. (2012). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers.
Čikaški stil citiranja (17. izdanje)Gofman, Alex, i Howard R. Moskowitz. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
MLA način citiranja (9. izdanje)Gofman, Alex, i Howard R. Moskowitz. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
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