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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Sonraí bibleagrafaíochta
Rannpháirtithe:	Gofman, Alex (Eagarthóir), Moskowitz, Howard R. (Eagarthóir)
Formáid:	Leictreonach Caibidil leabhair
Teanga:	Béarla
Foilsithe / Cruthaithe:	Bentham Science Publishers 2012
Ábhair:	Consultancy & grants for businesses Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization
Rochtain ar líne:	OAPEN Library: download the publication OAPEN Library: description of the publication
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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