Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Rannpháirtithe: Gofman, Alex (Eagarthóir), Moskowitz, Howard R. (Eagarthóir)
Formáid: Leictreonach Caibidil leabhair
Teanga:Béarla
Foilsithe / Cruthaithe: Bentham Science Publishers 2012
Ábhair:
Rochtain ar líne:OAPEN Library: download the publication
OAPEN Library: description of the publication
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