Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Weitere Verfasser: Gofman, Alex (Herausgegeben von), Moskowitz, Howard R. (Herausgegeben von)
Format: Elektronisch Buchkapitel
Sprache:Englisch
Veröffentlicht: Bentham Science Publishers 2012
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