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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Bibliographische Detailangaben
Weitere Verfasser: Gofman, Alex (Herausgegeben von), Moskowitz, Howard R. (Herausgegeben von)
Format: Elektronisch Buchkapitel
Sprache:Englisch
Veröffentlicht: Bentham Science Publishers 2012
Schlagworte:
Consultancy & grants for businesses
Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization
Online-Zugang:OAPEN Library: download the publication
OAPEN Library: description of the publication
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