Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
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Format: | Elektronisch Buchkapitel |
Sprache: | Englisch |
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Bentham Science Publishers
2012
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Online-Zugang: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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DOAB: description of the publication
Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Veröffentlicht 2012
DOAB: download the publication
DOAB: description of the publication
Elektronisch
Buchkapitel