Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches
This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...
שמור ב:
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| פורמט: | אלקטרוני Book Chapter |
| שפה: | אנגלית |
| יצא לאור: |
Taylor & Francis
2024
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| נושאים: | |
| גישה מקוונת: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| סיכום: | This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well as both developed countries and emerging/developing markets. Thus, it presents a general overview of the streams of research on the national origin of the companies/products/brands, as well as on the concept of COO and its dimensions, COI, COE, and related terms and concepts, such as "liability-of-origin", the "made-in" label, geographical indications (GIs), etc. Moreover, various perspectives that can be adopted when considering these occurrences are discussed too. Finally, it states the novelty of the monograph, i.e. its interdisciplinary approach to the field, covering various aspects of COO, its implications for international business, further theoretical developments regarding COO, and empirical evidence delivered by scholars representing different fields of science. |
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| תיאור פיזי: | 1 electronic resource (22 p.) |
| ISBN: | 9781003413639-1 9781032537870 9781032537900 |
| גישה: | Open Access |