Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches
This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...
Shranjeno v:
Glavni avtor: | |
---|---|
Drugi avtorji: | |
Format: | Elektronski Book Chapter |
Jezik: | angleščina |
Izdano: |
Taylor & Francis
2024
|
Teme: | |
Online dostop: | OAPEN Library: download the publication OAPEN Library: description of the publication |
Oznake: |
Označite
Brez oznak, prvi označite!
|
Internet
OAPEN Library: download the publicationOAPEN Library: description of the publication
3rd Floor Main Library
Signatura: |
A1234.567 |
---|---|
Kopija 1 | Prosto |