Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches

This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...

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Glavni avtor: Witek-Hajduk, Marzanna K. (auth)
Drugi avtorji: Grudecka, Anna (auth)
Format: Elektronski Book Chapter
Jezik:angleščina
Izdano: Taylor & Francis 2024
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