Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
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| Other Authors: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Berlin/Boston
De Gruyter
2023
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| Series: | Studies on Modern Orient
38 |
| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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| Summary: | This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. |
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| Physical Description: | 1 electronic resource (660 p.) |
| ISBN: | 9783110741100 9783110740622 9783110741155 |
| Access: | Open Access |