Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
Berlin/Boston
De Gruyter
2023
|
| Series: | Studies on Modern Orient
38 |
| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naaaa2200000uu 4500 | ||
|---|---|---|---|
| 001 | oapen_2024_20_500_12657_76913 | ||
| 005 | 20231020 | ||
| 003 | oapen | ||
| 006 | m o d | ||
| 007 | cr|mn|---annan | ||
| 008 | 20231020s2023 xx |||||o ||| 0|eng d | ||
| 020 | |a 9783110741100 | ||
| 020 | |a 9783110741100 | ||
| 020 | |a 9783110740622 | ||
| 020 | |a 9783110741155 | ||
| 040 | |a oapen |c oapen | ||
| 024 | 7 | |a 10.1515/9783110741100 |c doi | |
| 041 | 0 | |a eng | |
| 042 | |a dc | ||
| 072 | 7 | |a GTB |2 bicssc | |
| 072 | 7 | |a HBJF1 |2 bicssc | |
| 072 | 7 | |a HPDC |2 bicssc | |
| 072 | 7 | |a HRHP |2 bicssc | |
| 100 | 1 | |a Wippel, Steffen |4 edt | |
| 700 | 1 | |a Wippel, Steffen |4 oth | |
| 245 | 1 | 0 | |a Branding the Middle East |b Communication Strategies and Image Building from Qom to Casablanca |
| 260 | |a Berlin/Boston |b De Gruyter |c 2023 | ||
| 300 | |a 1 electronic resource (660 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Studies on Modern Orient |v 38 | |
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. | ||
| 536 | |a Bundesministerium für Bildung und Forschung | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by-nc-nd/4.0 |2 cc |4 https://creativecommons.org/licenses/by-nc-nd/4.0 | ||
| 546 | |a English | ||
| 650 | 7 | |a Regional studies |2 bicssc | |
| 650 | 7 | |a Middle Eastern history |2 bicssc | |
| 650 | 7 | |a Islamic & Arabic philosophy |2 bicssc | |
| 650 | 7 | |a Islamic life & practice |2 bicssc | |
| 653 | |a Middle East | ||
| 653 | |a North Africa | ||
| 653 | |a Branding | ||
| 653 | |a Image building | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/id/16dfc247-627b-4b24-b90f-493a847c2212/9783110741100.pdf |7 0 |z OAPEN Library: download the publication |
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/handle/20.500.12657/76913 |7 0 |z OAPEN Library: description of the publication |