Kapak Resmi

Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca

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This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...

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Detaylı Bibliyografya
Diğer Yazarlar:	Wippel, Steffen (Editör)
Materyal Türü:	Elektronik Kitap Bölümü
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Berlin/Boston De Gruyter 2023
Seri Bilgileri:	Studies on Modern Orient 38
Konular:	Regional studies Middle Eastern history Islamic & Arabic philosophy Islamic life & practice Middle East North Africa Branding Image building
Online Erişim:	OAPEN Library: download the publication OAPEN Library: description of the publication
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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