Sociolinguistics of the Korean Wave Hallyu and Soft Power

Sociolinguistics of the Korean Wave Hallyu and Soft Power

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Samosir and Wee examine how the immensely popular Korean Wave (""K-wave"") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean...

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Bibliographic Details
Main Author: Samosir, Nora (auth)
Other Authors: Wee, Lionel (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Subjects:
Sociolinguistics
Communication studies
Language teaching & learning (other than ELT)
Affect;Artistic citizenship;Consumption;Hallyu;Indexicality;Social media;Soft power;South Korea;Stancetaking;Style
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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