Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...
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| Other Authors: | , |
| Format: | Electronic Book Chapter |
| Language: | English |
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Taylor & Francis
2024
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| Series: | Routledge Studies in Marketing
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| Subjects: | |
| Online Access: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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