Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Mabillard, Vincent (auth)
अन्य लेखक: Pasquier, Martial (auth), Vuignier, Renaud (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:अंग्रेज़ी
प्रकाशित: Taylor & Francis 2024
श्रृंखला:Routledge Studies in Marketing
विषय:
ऑनलाइन पहुंच:OAPEN Library: download the publication
OAPEN Library: description of the publication
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