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Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

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As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...

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Bibliographic Details
Main Author: Mabillard, Vincent (auth)
Other Authors: Pasquier, Martial (auth), Vuignier, Renaud (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Series:Routledge Studies in Marketing
Subjects:
Business & management
Sales & marketing
Market research
Central government policies
marketing;place management;place marketing;public sector marketing;strategic management
Online Access:OAPEN Library: download the publication
OAPEN Library: description of the publication
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