Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...
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Format: | Electrònic Capítol de llibre |
Idioma: | anglès |
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Taylor & Francis
2024
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Col·lecció: | Routledge Studies in Marketing
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Accés en línia: | OAPEN Library: download the publication OAPEN Library: description of the publication |
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DOAB: description of the publication
Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places
Publicat 2024
DOAB: download the publication
DOAB: description of the publication
Electrònic
Capítol de llibre