Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitioners' concerns and to overlook policy and political...

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Dades bibliogràfiques
Autor principal:	Mabillard, Vincent (auth)
Altres autors:	Pasquier, Martial (auth), Vuignier, Renaud (auth)
Format:	Electrònic Capítol de llibre
Idioma:	anglès
Publicat:	Taylor & Francis 2024
Col·lecció:	Routledge Studies in Marketing
Matèries:	Business & management Sales & marketing Market research Central government policies marketing;place management;place marketing;public sector marketing;strategic management
Accés en línia:	OAPEN Library: download the publication OAPEN Library: description of the publication
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places per Mabillard, Vincent

Publicat 2024

DOAB: download the publication
DOAB: description of the publication

Electrònic Capítol de llibre

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places

Place Branding and Marketing from a Policy Perspective Building Effective Strategies for Places per Mabillard, Vincent

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