Evaluating the Effectiveness of Reasoned-action Theories (TRA, TPB, IBM) for Explaining Low E-commerce Adoption in a Developing Country: A Structural Equation Modelling (SEM) approach AI trends in digital humanities research
<p>This paper explains the process of e-commerce adoption through reasoned action theories (theory of reasoned action (TRA), theory of planned behavior (TPB), and integrated behavioral model (IBM)) in a developing country. Owing to a lack of precedent in the study settings, the study first val...
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Trends in Computer Science and Information Technology - Peertechz Publications,
2022-07-22.
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