Sohail, M. S., & Mahmood, M. F. (2000). Pioneering disadvantage: Consumer reactions to marketing mix strategies / M. Sadiq Sohail and Mohamad Farid Mahmood. Faculty of Business and Management ; UiTM Press.
Chicago Style (17th ed.) CitationSohail, M. Sadiq, and Mohamad Farid Mahmood. Pioneering Disadvantage: Consumer Reactions to Marketing Mix Strategies / M. Sadiq Sohail and Mohamad Farid Mahmood. Faculty of Business and Management ; UiTM Press, 2000.
MLA (9th ed.) CitationSohail, M. Sadiq, and Mohamad Farid Mahmood. Pioneering Disadvantage: Consumer Reactions to Marketing Mix Strategies / M. Sadiq Sohail and Mohamad Farid Mahmood. Faculty of Business and Management ; UiTM Press, 2000.
Warning: These citations may not always be 100% accurate.