Pioneering disadvantage : consumer reactions to marketing mix strategies / M. Sadiq Sohail and Mohamad Farid Mahmood

• मुख्य लेखकों: Sohail, M. Sadiq (लेखक), Mahmood, Mohamad Farid (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Business and Management ; UiTM Press, 2000.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Prior research has focused on the early entrant advantage, although a growing body of knowledgde suggests suggests that late movers have been outselling pioneers. In this research, the authors examine the issue of a pay phone service provider in Malaysia. In 1990, the company launches its product an...