Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh
This study examines key factors in new product development in Malaysia by providing empirical evidence on NPD practices and its determinants for success. Data were collected through a large scale mail survey from a cross section of 185 Malaysian manufacturing companies spanning 9 industries sector....
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| Formaat: | Boek |
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Faculty of Business and Management ; UiTM Press,
2000.
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