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Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh

This study examines key factors in new product development in Malaysia by providing empirical evidence on NPD practices and its determinants for success. Data were collected through a large scale mail survey from a cross section of 185 Malaysian manufacturing companies spanning 9 industries sector....

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Bibliografiset tiedot
Päätekijä:	Wan Jusoh, Wan Jamaliah (Tekijä)
Aineistotyyppi:	Kirja
Julkaistu:	Faculty of Business and Management ; UiTM Press, 2000.
Aiheet:	Article PeerReviewed
Linkit:	Link Metadata
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

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