Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie
Satisfied customers are of paramount importance to creating and maintaining a sustainable advantage in the highly contemporary competitive business environment. Other forms of competitive advantage are easily lost, or copied by competitors. Consequently, customer satisfaction and service quality hav...
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| Aineistotyyppi: | Kirja |
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Faculty of Business and Management ; UiTM Press,
2002.
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