Sport mega-brands : case studies in international marketing / James Santomier

• मुख्य लेखक: Santomier, James Jr (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Business and Management ; UiTM Press, 2002.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The complexity of the sport industry, growing interest in sport entertainment, increasing competition, influence of technology, and growing convergence of consumer needs are prompting multinational sport enterprises to leverage brand equity and extend their global reach. This paper examines: 1) spor...