Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...
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| Autores principales: | , , |
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| Formato: | Libro |
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Faculty of Business and Management ; UiTM Press,
2002.
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| Acceso en línea: | Link Metadata |
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