Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

• Egile Nagusiak: Bojei, Jamil (Egilea), Othman, Mohd. Shahwahid (Egilea), Yeap, Teik Bu (Egilea)
• Formatua: Liburua
• Argitaratua: Faculty of Business and Management ; UiTM Press, 2002.
• Gaiak: Article; PeerReviewed
• Sarrera elektronikoa: Link Metadata

The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...