Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

• Главные авторы: S. Dugal, Sanjiv (Автор), Matthew, H. Roy (Автор)
• Формат: ‌
• Опубликовано: Faculty of Business and Management ; UiTM Press, 2002.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, bu...