Kapak Resmi

Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run

The purpose of targeted advertising is to transmit a message from a sender directly to an intended, pre-chosen, and segmented audience who should prefer the targeted communication and respond favorably towards it. However, there is always the potential for other non-targeted groups to view the adver...

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Detaylı Bibliyografya
Yazar:	De Run, Ernest Cyril (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Business and Management ; UiTM Press, 2007.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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