Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run
The purpose of targeted advertising is to transmit a message from a sender directly to an intended, pre-chosen, and segmented audience who should prefer the targeted communication and respond favorably towards it. However, there is always the potential for other non-targeted groups to view the adver...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Faculty of Business and Management ; UiTM Press,
2007.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|