Retailer corporate branding / Sharifah Faridah Syed Alwi

The personification approach (e.g. customers view company name as a person) has been used in the past to understand corporate brand image (CBl). However, empirical studies using this approach were limited to only a few settings (e.g. department store and automobile). The applicability of this type o...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Syed Alwi, Sharifah Faridah (लेखक)
स्वरूप: पुस्तक
प्रकाशित: Faculty of Business and Management ; UiTM Press, 2007.
विषय:
ऑनलाइन पहुंच:Link Metadata
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