Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...

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Bibliographic Details
Main Authors: Abdul Talib, Salim (Author), Hashim, Rahmat (Author), Kumar, Mukesh (Author), Chinna, Karuthan (Author)
Format: Book
Published: Faculty of Business and Management ; UiTM Press, 2009.
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