Consumers‟ acceptance of 'Halal' credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan

Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipat...

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Yazar: Johan, Zaimy Johana (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Faculty of Business and Management, 2015.
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