Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...
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| Format: | Book |
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CMIWS and UiTM Press,
2014.
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| Online Access: | Link Metadata |
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