Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

• मुख्य लेखकों: Ahmad Husairi, Nor Azni (लेखक), Yaacob, Mohammad (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: CMIWS and UiTM Press, 2014.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...