Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Radzi, Salleh (Author), Amran, Mohamed (Author), Aziz, Abdul Razak (Author), Supardi, Azlan (Author)
Format: Book
Published: Institute of Research, Development and Commercialization (IRDC), 2007.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure constructs.
Item Description:https://ir.uitm.edu.my/id/eprint/13022/1/AJ_SALLEH%20MOHD%20RADZI%20SMRJ%2007%201.pdf