Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]
The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation...
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| Main Authors: | , , , |
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| Format: | Book |
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Institute of Research, Development and Commercialization (IRDC),
2007.
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| Subjects: | |
| Online Access: | Link Metadata |
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