Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]

• मुख्य लेखकों: Mohd Radzi, Salleh (लेखक), Amran, Mohamed (लेखक), Aziz, Abdul Razak (लेखक), Supardi, Azlan (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Institute of Research, Development and Commercialization (IRDC), 2007.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation...