An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid

• Main Authors: Hashim, Nor Azzyati (Author), Hashim, Mardziah (Author), Abdul Majid, Rogayah (Author)
• Format: Book
• Published: Institute of Research, Development and Commercialization (IRDC), 2007.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata
• Notes: https://ir.uitm.edu.my/id/eprint/13035/1/AJ_NOR%20AZZYATI%20HASHIM%20SMRJ%2007%201.pdf
• Keywords: Purchasing. Selling. Sales personnel. Sales executives; Malaysia

The development of business-to-business electronic commerce marketplaces (B2B e-marketplaces) has influenced the way businesses are conducted. The emergence of many types of e-marketplaces together with the increase use of e-marketplaces allows many organizations to become e-market makers in the electronic commerce environment. Nonetheless, too many B2B e-marketplaces could become a challenge with e-marketplaces have shown numerous successes and failures since early existence. With this background, this pap er discusses the characteristics and success factors of B2B e-marketplaces offered in Malaysia. A content analysis ofe-marketplace websites using the integrated model from the Extended Model of Internet Commerce Adoption (eMICA) and the Internet-Based B2B Stages of Growth enabled an examination of type, ownership, B2B features and B2B stages of growth. A few e-marketplaces were then selected as case studies to identify the success factors based on the Framework of the Critical Success Factors Analysis fo r E-Marketplaces. Overall, Malaysia B2B public e-marketplaces have shown positive growth development stages across time with high adoption of e-commerce website features. In addition,factors of strategic, functional, technology, build liquidity, create value and others were also essential for t e success of the e-marketplaces. Indeed, good marketing strategies, multiple income streams, value added information services and government initiatives are among keys to success.