Measuring the perception of Malaysian SME towards e-commerce as an innovation / Juliana Hamka Kamaroddin, Dianne Cheong Lee Mei and Azlin Ahmad
This paper presents a quantitative study in measuring the perception of Malaysian SME towards ecommerce as an innovation and factors affecting the adoption of it. It is concerned with initiatives that are intended to help SME in Malaysia to adopt E-commerce as an innovation. The research has two mai...
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| Format: | Book |
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Research Management Institute (RMI),
2008.
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