Engaging gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @ Bee Jade
Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicate...
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| Hoofdauteurs: | , |
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| Formaat: | Boek |
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Research Management Institute (RMI),
2013-12.
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| Online toegang: | Link Metadata |
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