Engaging gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @ Bee Jade
Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicate...
Gorde:
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Liburua |
| Argitaratua: |
Research Management Institute (RMI),
2013-12.
|
| Gaiak: | |
| Sarrera elektronikoa: | Link Metadata |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Izan zaitez lehena ohar bat uzten!