The relevance of value chain analysis for SMEs : a case study / Sakthi Mahenthiran and Fatimah Bujang
This is a case study undertaken to highlight the importance of undertaking value chain analysis for small and medium sized enterprises in Malaysia. The study uses Porter's (1985) five-force analysis and Riley's (1987) cost driver analysis to highlight the value of reconfiguring the existin...
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| Main Authors: | , |
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| Format: | Book |
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Faculty of Accountancy & Accounting Research Institute (ARI),
2003.
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| Subjects: | |
| Online Access: | Link Metadata |
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