The relevance of value chain analysis for SMEs : a case study / Sakthi Mahenthiran and Fatimah Bujang

• Hauptverfasser: Mahenthiran, Sakthi (Verfasst von), Bujang, Fatimah (Verfasst von)
• Format: Buch
• Veröffentlicht: Faculty of Accountancy & Accounting Research Institute (ARI), 2003.
• Schlagworte: Article; PeerReviewed
• Online-Zugang: Link Metadata

This is a case study undertaken to highlight the importance of undertaking value chain analysis for small and medium sized enterprises in Malaysia. The study uses Porter's (1985) five-force analysis and Riley's (1987) cost driver analysis to highlight the value of reconfiguring the existin...