The sustainable competitive advantage: Elements of business strategy for surviving in the franchising industry / Shaira Ismail
Competitive position is a firm's position relative to its competition in the market. Firms should identify its strengths to build on and weaknesses to overcome when formulating strategies for competitive advantage. Firms should seek out the best example or practice in the industry to improve an...
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Universiti Teknologi MARA, Pulau Pinang & and Pusat Penerbitan Universiti (UPENA),
2009.
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