Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman
This concept paper discusses the factors influencing cross-border shopping. This type of shopping activity is already well known nowadays as evidenced by the appearance of many cross-border shopping destinations around the world. Visitors tend to choose cross-border shopping destination as their sho...
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| Main Authors: | , , |
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| Format: | Book |
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Universiti Teknologi MARA, Pulau Pinang & Pusat Penerbitan Universiti (UPENA),
2015.
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| Subjects: | |
| Online Access: | Link Metadata |
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