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Effect of strategic attitudes on marketing capabilities in Small And Medium Enterprises (SMES) / Hamed Dehghanan and Narges Jadidi

Modern organizations need to use strategies and strategic thoughts to be successful in different and continuous challenges. Regarding the development and importance of strategic issues and their relationships with marketing activities of an organization, the present paper investigated the effect of...

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Détails bibliographiques
Auteurs principaux:	Dehghanan, Hamed (Auteur), Jadidi, Narges (Auteur)
Format:	Livre
Publié:	Institute of Research Management Innovation (IRMI), 2015.
Sujets:	Article PeerReviewed
Accès en ligne:	Link Metadata
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