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International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.

The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked...

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Bibliografische gegevens
Formaat:	Boek
Gepubliceerd in:	Faculty of Business and Management ; UiTM Press, 1996.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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