International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked...
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| Format: | Book |
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| Published: |
Faculty of Business and Management ; UiTM Press,
1996.
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| Online Access: | Link Metadata |
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