The marketing orientation of owner - managers / Sue Birley and Bashir EL-Rayyes
Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the d...
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| Format: | Book |
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| Published: |
Faculty of Business and Management ; UiTM Press,
1996.
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| Online Access: | Link Metadata |
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