Kapak Resmi

The marketing orientation of owner - managers / Sue Birley and Bashir EL-Rayyes

Marketing is an important factor in small firms survival and growth. However, the majority of the literature available is based upon opinion and lacks empirical investigation, often simply me asuring the small firm on a Dichotomisedscale of marketing or no-marketing. This research investigates the d...

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Detaylı Bibliyografya
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Business and Management ; UiTM Press, 1996.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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