Portal satisfaction: a strategy for customer retention in the electronic era / Chuah Kee Yong, T. Ramayah and Nabsiah Abdul Wahid

• Format: Buch
• Veröffentlicht: Faculty of Business and Management ; UiTM Press, 2006.
• Schlagworte: Article; PeerReviewed
• Online-Zugang: Link Metadata

The effects of e-Commerce on globalization of economic activities have created opportunity as well as threat to the growth of Small and Medium Enterprises (SMEs). There is a need to develop a better understanding of how subscribers of trade portal evaluate e-services, satisfaction and develop e-loya...