Factors influencing Saudi Arabian women's shoppingbehavior in online purchase activities / Areeg ALMowalad, Lennora Putit
The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 34...
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| Format: | Book |
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Faculty of Business and Management,
2013.
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| Online Access: | Link Metadata |
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_19256 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Putit, Lennora |e author |
| 700 | 1 | 0 | |a ALMowalad, Areeg |e author |
| 245 | 0 | 0 | |a Factors influencing Saudi Arabian women's shoppingbehavior in online purchase activities / Areeg ALMowalad, Lennora Putit |
| 260 | |b Faculty of Business and Management, |c 2013. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/19256/1/AJ_AREEG%20ALMOWALAD%20JOEEAIR%2013.pdf | ||
| 520 | |a The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 34 Saudi Arabian women representing diverse background ranging from 18 to 35 years old. The interview survey consists of open-ended questions and analyzed through theme analysis procedure. The study yields interesting findings with both trust (45%) and risk (40%) found to be the key indicating factors that affect consumers' consumption decision making. Finally, several implications and recommendations for future research related to online purchase are subsequently discussed | ||
| 546 | |a en | ||
| 690 | |a Computer networks. Electronic information resources. Including the Internet | ||
| 690 | |a Women in public services. Women in public life | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/19256/ | |
| 787 | 0 | |n http://www.jeeir.com | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/19256/ |z Link Metadata |